Strategy for brands and movements that mean something. Allume sits at the intersection of culture, storytelling, and impact.

We work with teams who want to do more than launch campaigns. We help shape narratives, build partnerships, and create moments that move culture and drive real-world change. From brand positioning to partnership strategy to marquee launches, Allume brings senior-level thinking, deep relationships, and executional rigor to the work that matters most.

Meet the Founder

Peyton is a strategic marketing and partnerships leader working at the intersection of culture, brand, and impact.

She brings senior-level marketing leadership to brands, founders, and movements navigating moments of growth and visibility — helping shape narratives, build meaningful partnerships, and create campaigns that drive real-world change. Peyton has worked with brands and organizations including Bobbie, Perelel, The Anxious Generation Movement, Bloomberg and others across consumer, media, and impact spaces.

She founded Allume to help teams grow with intention, clarity, and cultural relevance — building work that resonates and endures.

Our Work

  • Peyton is a powerhouse partnership leader and fully understands and executes for brand, innovative sales opportunities, and can ensure that a partnership helps drive a meaningful goal for the business.

    —Kim Chappell, Chief Brand Officer, Bobbie (Former Client)

  • Peyton is a brilliant brand marketer with a natural penchant for building strategic partnerships that fuel key business objectives. She’s a pleasure to work with, seamlessly plugged in with our team and deeply understands the brand landscape. I cannot recommend her enough!

    —Alex Taylor, CEO and Founder of Perelel (Former Client)

  • Thoughtful, professional and team player are the top words that come to mind when I think of Peyton. You're lucky to be working with her.

    —Marika Fumes, Founder of Mysha (Partner)